During this past week, we have done our first marketing push. The reaction has been great.

The people who claim to be "the coffee drinkers" by their friends, which probably means they stop at the expensive chain stores, have been giving rave reviews and falling in love. Almost everyone has said what great coffee it was.

The word is getting out too. I was making a delivery to one office, when a co-worker came running up. "You're the one doing coffee!" A reputation perhaps? The best story was from a neighbor who visited one of our tastings. She told us how, since Christmas, she keeps getting a craving for coffee around 10pm. I wonder if it is because I usually roast between 6-8:30pm, and a slight whiff floats across the street.

COFFEE NEWS
Due to an unexpected change, our Moka-Java is NOW 100% Fair Trade and Organic. For some reason, true Mocha coffee beans are not in our country at the moment, so I scoured the shores of the Red Sea for a close comparison. I created a sample roast of an Ethiopian Sidamo, and tasted it side by side with the last of my Yemen mocha. It was a little brighter and had just a little more presence, but had little difference in flavor. Truthfully, about half of the Moka-Java blends out there use an Ethiopian bean over a true Yemen. And being organic certified, I'm willing to make that jump.